Marketing is solving everyone else’s problems.
And loving every gosh darn minute of it.
Hello! My name is Adena (nice to meet you) and I’m a marketer and copywriter. I believe that empathy is at the heart of all great marketing. Sure, you can generate a pile of lukewarm leads with fancy tools, but if you aren’t telling the right story from the moment you meet your customer, you are doing no one a favor. I believe that great products need great marketers, even today. Especially today. Automation and AI can help scale, but at the end of the day we are humans solving real problems.
That’s why I love marketing. I love working with founders, innovators, and break-the-mold thinkers who work tirelessly to fix what’s broken (and optimize everything else.) My job is to get everyone speaking the same language and excited to ride the wave of that change. And to deliver real pipeline. Not just MQLs.
Work Examples
UX Copywriting
Product Marketing
Website Redesign
Kind Words
“Silicon Valley attracts the world’s best social media and marketing strategists–
and then there is Adena, who stands out as the best of the best.”
– Eric Bahn, Co-Founder, Hustle Fund
“Having a 50-megaton weapon like Adena on your team is invaluable!
She is truly one of the most well rounded and best digital marketers I’ve worked with.”
– Kevin Akeroyd, CEO, Magnit, former SVP of Oracle Marketing Cloud
“There are a lot of marketers out there who talk the talk, but Adena is the real deal.”
– Rajeev Behera, former CEO, Reflektive, current CEO, Every
“Promoting your brand is a challenging exercise for any company,
let alone a ground up start-up pioneering a new category.
I watched in awe as Adena inspired countless press hits from Tier 1 publications.”
– Abe Smith, current Head of International, Zoom Communications